“The Grammar of Feelings”
We believe beauty is a language.
A grammar made of emotions, proportions, intuition and intention.
Style, form, colour, balance and human connection come together to shape events that feel personal, poetic and deeply meaningful.
Collateral Beauty was born from this vision: to observe beauty, immerse in it, and translate it into refined experiences through every creative form. More than an event studio, Collateral Beauty is a point of view, a way of living and interpreting celebration — where aesthetics and storytelling merge into bespoke, high-impact narratives.
A Luxury Wedding
& Event Planning
Studio in Italy
Collateral Beauty is a luxury wedding and event planning studio based in Italy, specialising in destination weddings in Tuscany, Sicily and Apulia for international couples seeking an elevated, authentic and timeless experience.
We work with clients from the UK, the US and around the world who dream of celebrating in Italy not only for its beauty, but for its culture, atmosphere and way of life.
Every project is conceived as a tailor-made journey, designed around the couple’s story and expressed through a strong creative identity.
A Sartorial Approach to
Weddings and Events
No two events should ever look — or feel — the same.
Our approach is deeply sartorial: we design each wedding and event from the inside out, combining creative direction, event design, planning and coordination into a single, cohesive vision. From the overall aesthetic to the smallest detail, every element is curated to create harmony, meaning and emotional resonance.
We believe true luxury lies in balance: between elegance and spontaneity, beauty and intention, vision and execution.
Design, Storytelling and Experience
Design is at the core of everything we do.
From graphic identity and stationery to set design and spatial composition, we craft visual languages that reflect our clients’ personalities while remaining timeless and refined.
But beyond aesthetics, we focus on experience.
Many of the celebrations we curate unfold over multiple days, blending welcome moments, main events and intimate gatherings into a seamless narrative. Our role is to orchestrate each phase with precision and sensitivity, allowing our clients and their guests to fully live the moment.
Our Backstage
Expertise Built Over Time
With over a decade of experience, Collateral Beauty has developed a deep understanding of Italy’s most iconic destinations, exceptional venues and trusted local partners.
This knowledge allows us to offer a highly personalised planning process, supported by discreet coordination and a concierge-style service throughout the journey.
We guide our clients with clarity and confidence, transforming complexity into ease and vision into reality.
Timeless Celebrations for Modern Couples
We design timeless weddings for modern couples — celebrations inspired by the Italian dolce vita, yet rooted in contemporary sensibility. Our work is defined by unique aesthetics, creativity and attention to detail, always in service of an experience that feels authentic, intentional and unforgettable.
At Collateral Beauty, every event is a meeting point between beauty and meaning. A celebration designed not just to be seen, but to be felt.
A Multidisciplinary Creative Team
Collateral Beauty is powered by a multidisciplinary team of creatives, designers and planners whose diverse backgrounds allow for a truly bespoke and holistic approach to each event.
Our work is shaped by a shared vision and enriched by different perspectives — from creative direction and set design to project management, styling and graphic design.
This collaborative structure enables us to translate each client’s vision into a highly customised atmosphere, where every detail contributes to a coherent and immersive experience.
The team includes :
SILVIA BARONCELLI – Creative Director
A former actress and currently a stylist: creative, intuitive, empathetic, always listening and looking for the perfect detail. Ready to get emotional.
SAMUELE SPADI – Set Designer e Producer
Visionary and poetic interior designer and set designer, with a creativity tempered by rationality.
SARA COLOMBI – Project Manager
Architect, a ten-year-long journey in the event business, with a technical mission.
ILARIA PACINI – Graphic Designer
Graphic designer and singer-performer. Two souls, a patient and meticulous one, and an expressive and sensitive one.
VERONICA MATTEONI – Stylist
A special attention to fashion, a help in finding the perfect dress.
LORENZA DE PAOLA – Artist and Consultant.
Collaborations Entertainment & PR.
Together, they are “Collateral Beauty”.
